HMV is predicting that the combination of huge online pre-orders along with massive purchases in-store across the whole market will see the cult title become the first ever game to break through the 1m barrier for first week unit sales. Academics and politicians have slammed the game for its violent content, suggesting it could cause a change in adults’ behaviour.
The sheer quality of the game that Infinity Ward have developed sets a completely new standard for video games globally.”Įxperts have forecast that Activision title will shift 1.7m UK copies in first week and break records for a game launch as the fastest-selling video game. Ads have been created in-house with media planning and buying from MediaCom.Īctivision marketing director UK and Ireland, David Tyler, says: “Our objective on this title has been to make it the largest entertainment launch of all time, and on the eve of launch we appear well on track to achieve this. Released the year after Modern Warfare had blown the minds of fans, unexpectedly another WWII title, World At War, took them straight back to old school action. Announcing Call of Duty: Modern Warfare 2 Campaign Remastered, featuring the UDT Classic Ghost Bundle for instant access in Modern Warfare and Warzone.
The campaign includes 96 sheet outdoor advertising, 30-second and 60-second TV ads, cinema ads including Pearl & Dean Silver Spot placements and print and online activity. The in-game files lists a description and basic artwork for Modern Warfare 2 Campaign Remastered.
The hotly anticipated game, which has seen fans queuing at gaming stores overnight, will be promoted in an integrated campaign in an effort to keep consumer engagement high. After the latest update for Call of Duty: Modern Warfare on PC overnight, data miners on r/ModernWarfare have found in the game files artwork for Call of Duty: Modern Warfare 2 Campaign Remastered.